D2C Brand Social Launch
Client
A direct-to-consumer brand launching its first product line.
The Challenge
The brand had a product ready to launch but zero social presence, zero audience, and a launch date already set. They needed a real, engaged following built fast — not a purchased list of followers who'd never convert.
The Solution
We built a platform-specific content strategy from day one — different content for Instagram versus what worked on the brand's other channels, not the same post recycled everywhere. Consistent posting, active community management, and coordinated placements with a handful of relevant niche creators built momentum steadily in the run-up to launch, backed by targeted paid social to extend reach at the right moments.
The Results
The brand crossed 20,000 engaged followers before their public launch, with an engagement rate well above typical category benchmarks. That pre-launch community translated directly into launch-week sales momentum instead of starting from zero.
20K+
Engaged Followers
8.4%
Average Engagement Rate
0 → Launch
Built Entirely Pre-Launch
Services Used on This Project
Want Results Like This for Your Business?
Every project starts with a conversation. Tell us about your goals and we'll show you how we'd approach it.